Section 3:
Perifial route - Message argument, support & evidence that are being made. Educating people is a good way to persuade people. If you want to do social marketing you have to go for central route persuasion.
How do you design messages that are for "central route persuasion?
- Perifial ques, get peoples attention.
- Prior knowledge, must educate them, give them enough information so that they can choose (Central route)
- over come peoples objectives.
EX: Smoking!!!
If you know smoking is bad for your health why do you keep smoking...?
- "it's a social thing"
- "get jobs through smoking, social networking"
- "smokers are evil"
- requires a major lifestyle change
Objectives:
- getting people to NOT be bi-standers
- people hate conflict
- some1 elses problem
- you expect some1 else to do it
- the legal aspect, don't want to intervene b/c you might get sued. Fear of consequences.
- when did "bad" become cool, if you call some1 "bad" then they are "cool".
Need to appeal through the central route.
Section 4:
-Have experience on a college campus
-Knowing something about how games are designed
-Personal skill/personal knowledge
-Must know something about topics, know something about rape, sexual violence etc...
-Persuasion, knowing something about it
-Know how to be a good story teller
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